If I have learned anything, it is to always be working from a place of service. In other words, if you help enough people in the World get what they want, you will get what you want.
What you are marketing has value to people, not all people, but likely most of the people that you target your marketing towards. So be willing to ensure that you do more than they would expect you to do. This will build some well deserved trust and will likely form a long term relationship.
If you can give something to demonstrate that you are knowledgeable in your field, that you use your product or service yourself and that you on not just out to trick someone into giving you money, you will have great results.
Never just go out there to work for money, rather go out there to enrich someones experience, build up trust (as it is seemingly harder to trust people these days), work as hard for someone for free as you would when you are getting paid and when the time comes, understand that you have earned the right to do business together and at that time, be willing to receive and deposit the check. But remember, always be working from a place of service.
In Your Service,
Greg Nicholls
604-940-4289
http://www.NichollsEnterprises.com
PS. Feel free to comment on this article, or link this entry to your Blog, it will serve both of us when you do it.
Learn What An Opportunity Business Card Can Do For You
In one of our Effective Marketing 101 Training Series, we talk about Business Opportunity Cards. I like to think of this as "Hansel & Gretel Marketing."
If you think about it, leaving your opportunity cards as you move about your life is brilliant and very low cost.
First of all, this is what a Business Opportunity Card looks like:
Now, the way to use one is to virtually leave them as a "trail of bread crumbs" as you move about your life.
Personally, I find the best way to get results is to personally hand one to someone that you meet.
Next to that, the gas pump (put one in the credit card slot at the pump), the parking meter or machine (put one in the card slot and/or in the receipt tray) leave one with your waiter or waitress (what a tip!) put them in with your bill payment envelopes (live people open those up), stick one in the car window on the car parked on either side of your car, leave some at the gas station counter, put them in with brochure racks, leave some in Starbucks (at the till and by the creme and sugar), give one to the grocery store cashier.
As you can see, there are many places that these can be left behind. Give them out freely and do so with the intention that your opportunity is what the person that finds it has been looking for.
Business Opportunity Cards. I like to think of this as "Hansel & Gretel Marketing."
In Your Service,
Greg Nicholls
If you think about it, leaving your opportunity cards as you move about your life is brilliant and very low cost.
First of all, this is what a Business Opportunity Card looks like:
Now, the way to use one is to virtually leave them as a "trail of bread crumbs" as you move about your life.
Personally, I find the best way to get results is to personally hand one to someone that you meet.
Next to that, the gas pump (put one in the credit card slot at the pump), the parking meter or machine (put one in the card slot and/or in the receipt tray) leave one with your waiter or waitress (what a tip!) put them in with your bill payment envelopes (live people open those up), stick one in the car window on the car parked on either side of your car, leave some at the gas station counter, put them in with brochure racks, leave some in Starbucks (at the till and by the creme and sugar), give one to the grocery store cashier.
As you can see, there are many places that these can be left behind. Give them out freely and do so with the intention that your opportunity is what the person that finds it has been looking for.
Business Opportunity Cards. I like to think of this as "Hansel & Gretel Marketing."
In Your Service,
Greg Nicholls
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