The Effective Marketing 101 Training Series
You can use a Blog to market your business and get high ranking on all the top search engines if you know what to do; you are in luck, we will show you a few of the top things you can do to get yourself on the first few pages in days.
The reason that Blog pages do so well in the search rankings on the Internet, is that the information is typically up-to-date, the writer usually is intimate with their topics, the readers tend to “stick” to the pages, as the topic matter is relevant to their search and so on.
The way you can use this to your advantage in your business is to make sure that you write on subject matter that is relevant to your business; my business is all about marketing the company that I work with and the products that I represent.
For example, I could simply suggest that you click on the Banner Ad (I will talk more about Banner Advertising in future communications) at the bottom of this Blog page (if you do not know what one is, quickly scroll down and check it out) to see a bit more of the type of business that I market; the company I represent is awesome and the product is second to none. I could also direct you to visit my Personal and Professional Coaching website’s Blog series called the “Coached To Success Blog” that is listed as a feed at the bottom of this Blog.
See how easy it is?
You see, Blogs are an awesome tool for you to continually communicate your message and if the information is useful and the people reading it are receiving a benefit from them, they will continue to return to your Blog, they could even decide to subscribe to an RSS Feed (Really Simple Syndication) of your Blog, basically get updated as soon as you publish new information.
So your Blog continues to receive high ranking and frequent repeat visitors, publish a new writing about twice per week, no more than once every five days, every day or two is best, but you want to keep it manageable.
Write your keywords/key phrases in the title, the first paragraph and the last paragraph, as the search engines will look there when indexing your Blog. I put them in bold Italics to make them easy to spot.
Lastly, keep it to 500 words or less (this Blog is 483 words); you want your Blog to be interesting, but also to the point.
I hope this Blog has shown you how to use a Blog to market your business but really, this is just the tip of the iceberg; now go to the top of this Blog, fill in the form and get access to my eBook and Streaming Audio for the real meat and potatoes.
In Your Service,
Greg Nicholls
Nicholls Enterprises – Effective Marketing 101
1-800-388-4563
http://www.nichollsenterprises.com/
Copyright 2007 - Nicholls Enterprises – http://www.effectivemarketing101.com/
PS - PS notes are good to put into your Blog too, they can re-emphasize a request, or suggestion that you made in your Blog, as a "call to action". Like I suggested for you to go to the top of this Blog, fill in the form and get access to my eBook and Streaming Audio for the real meat and potatoes. Now you are starting to get it.
PPS - Blogs are free and they work!
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1 comment:
Excellent training! Have learned and used it's content on the very first day of viewing. Well worth your while to partake in these teachings. Very Effective!
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