Marketing Is Education, Education Is Marketing

Marketing Is Education, Education Is Marketing; this really sums it up in a nutshell because when you look at it, the only reason why we are bombarded with advertising, is because when we move through our life and require something that a marketer has been hammering on us with, we will instantly pick up on their marketing phrase.

Example: if you are thirsty… "_____ is it!"

Example: if you are hungry… "Our _______ is open 24 hours."

Example: if you want healthier fast food… "_________, eat fresh."

In order for you to be able to fill in the blanks, you needed to be educated on them first, so when it came time to eat or drink, the first answer is the one they have programmed you with.

This is no different with the national chain repair shop, or the mobile phone provider with thousands of people standing behind you. The funny thing is you are already connecting who I am describing with my general description.

That is awesome and should certainly demonstrate to you that Marketing is Education and Education Is Marketing.

Now, to apply this to your business, figure out some attributes that people could and should be educated on so when they think about something that relates to your business, constantly demonstrate the message and they will think about you.

Write about it in a Blog, Ezine Article, Podcast, Newsletter, etc. and get it out there. The internet will take care of the first three and the fourth one can be fed names and emails from the first three.

Marketing Is Education, Education Is Marketing, learn much more about this by filling out the form at the top of this page, or by getting in touch with Greg Nicholls at 604-940-4289 or by email at gregnicholls@gmail.com, to learn more about Effective Marketing 101.