Learn What An Opportunity Business Card Can Do For You

In one of our Effective Marketing 101 Training Series, we talk about Business Opportunity Cards. I like to think of this as "Hansel & Gretel Marketing."

If you think about it, leaving your opportunity cards as you move about your life is brilliant and very low cost.

First of all, this is what a Business Opportunity Card looks like:


Now, the way to use one is to virtually leave them as a "trail of bread crumbs" as you move about your life.

Personally, I find the best way to get results is to personally hand one to someone that you meet.

Next to that, the gas pump (put one in the credit card slot at the pump), the parking meter or machine (put one in the card slot and/or in the receipt tray) leave one with your waiter or waitress (what a tip!) put them in with your bill payment envelopes (live people open those up), stick one in the car window on the car parked on either side of your car, leave some at the gas station counter, put them in with brochure racks, leave some in Starbucks (at the till and by the creme and sugar), give one to the grocery store cashier.

As you can see, there are many places that these can be left behind. Give them out freely and do so with the intention that your opportunity is what the person that finds it has been looking for.

Business Opportunity Cards. I like to think of this as "Hansel & Gretel Marketing."

In Your Service,

Greg Nicholls

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Marketing Is Education, Education Is Marketing

Marketing Is Education, Education Is Marketing; this really sums it up in a nutshell because when you look at it, the only reason why we are bombarded with advertising, is because when we move through our life and require something that a marketer has been hammering on us with, we will instantly pick up on their marketing phrase.

Example: if you are thirsty… "_____ is it!"

Example: if you are hungry… "Our _______ is open 24 hours."

Example: if you want healthier fast food… "_________, eat fresh."

In order for you to be able to fill in the blanks, you needed to be educated on them first, so when it came time to eat or drink, the first answer is the one they have programmed you with.

This is no different with the national chain repair shop, or the mobile phone provider with thousands of people standing behind you. The funny thing is you are already connecting who I am describing with my general description.

That is awesome and should certainly demonstrate to you that Marketing is Education and Education Is Marketing.

Now, to apply this to your business, figure out some attributes that people could and should be educated on so when they think about something that relates to your business, constantly demonstrate the message and they will think about you.

Write about it in a Blog, Ezine Article, Podcast, Newsletter, etc. and get it out there. The internet will take care of the first three and the fourth one can be fed names and emails from the first three.

Marketing Is Education, Education Is Marketing, learn much more about this by filling out the form at the top of this page, or by getting in touch with Greg Nicholls at 604-940-4289 or by email at gregnicholls@gmail.com, to learn more about Effective Marketing 101.

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You are doing an OUTSTANDING job with your EM101 series. I am a total newbie to the topics you are covering and I find the format your are using and the simple way of explaining these tools and how they fit together extremely easy to understand and apply. For the first time I am asking myself what am I passionate about that I want to share with the world and be the "expert" about in the public arena. I feel competent enough with what you've taught me to put them into action.

Many thanks for your excellent service!!!"

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While you are listening, go to the top of this Blog and fill in the form today, so now you can begin to benefit from Effective Marketing 101.